BoRics Team Members Exceed $100,000 Goal For Twin Towers Orphan Fund

(Sept. 25, 2001) On Sunday September 23, 2001, every BoRics salon in the United States and Canada opened for business from 12 noon - 5:00 p.m., staffed with a team of licensed BoRics stylists who volunteered their time and talent. Through a donation of 100% of all haircut sales and the generosity of additional donations, $105,168 will be donated to the Twin Towers Orphan Fund on behalf of the BoRics Team Members and their clients.

"By donating over 4,900 hours of their time Sunday, our Team Members were able to raise over $100,000 for the Twin Towers Orphan Fund," said Paula McDade, president of BoRics. "They invited family and friends, stylists from our competitors and surrounding merchants to get involved - building awareness of their effort to make a difference in a child's life."

"BoRics Team Members demonstrated teamwork, compassion and were an inspiration to all who participated. We are proud and honored to have them as part of the BoRics Team," added McDade. "Our customers came through as well - not just getting haircuts, but with additional donations of time and money".

For those who were unable to have their haircut on Sunday, Sept. 23, you can visit to link to the Twin Towers Orphan Fund and make a cash donation. The Twin Towers Orphan Program is a national fund raising program for the surviving children of parents who were killed in the Twin Towers and Pentagon Disasters. The endowment was created for the sole purpose of providing long-term care and support for children whose parents were lost in the blasts, the ensuing building collapses and onboard the several hijacked airliners. Monies collected will be used to provide long-term educational and housing assistance, daily necessities, and mental and physical health care for the affected children. This fund is administered by the FAMILY-TO-FAMILY MENTORING PROGRAM of Bakersfield California.

BoRics Haircare, based in Windsor, Ontario, Canada and established in 1981, is one of the largest privately owned haircare chains in North America. BoRics has more than 365 locations in 26 states and Ontario, including more than 80 salons in Kmart locations in the U.S. BoRics serves more than 7 million customers annually.

Larry Thompson
BoRics Family Haircare
Director of Marketing
(313) 963-0917

TTOF Media contacts: fund co-founders:
~ W. Knox Richardson (California PR), National, 408-499-7146
~ Dana Victoria Sophia (New York PR), National, 914-968-3383
~ Jon Boroshok (Boston PR) 978-502-1055
~ David Mills, Executive Director, Family To Family, 661-633-9133